The site includes many of the features found on Nitto’s product site, NittoTire.com, and is specifically formatted for smartphone devices. The site is available at Mobile.NittoTire.com. The primary goals for the site were to present mobile-optimized content and to make the site compatible with many mobile devices and operating systems. The browser size, images and data were formatted to load quickly on mobile devices. The site’s target platforms include the Apple iPhone, Google Android, RIM Blackberry, and Windows Mobile.
The mobile site contains similar functionalities as its computer-based counterpart. Users can experience a condensed version of Nitto's newly launched interactive tire selector (www.NittoTire.com/TireSelector) to find products by vehicle year/make/model, as well as by specific tire sizes. Users can then learn more about the products that match their search on dedicated product pages. These pages include more in-depth information, such as fitment specifications, load and speed rating, size listings, and OE/plus-size options.
An added bonus to the site is the multimedia page where the users can view many of Nitto's educational and motorsports videos right on their handheld devices.