One in every eight women born in the United States will be diagnosed with breast cancer at some point in her life. That is a staggering 13% – second only to skin cancer as far as statistics go. Men aren’t safe either. Though it is less common, they are also at risk.
It has been made obvious that the month of October is Breast Cancer Awareness Month: stores and companies everywhere are asking for donations, and watching an NFL football game means witnessing a field of men accented in pink showing their support, which is in itself a totally awesome gesture.
This Saturday in Brighton, Michigan, Ken and Kristen Lingenfelter of Lingenfelter Performance Engineering will be hosting a Fall Open House benefit. In addition to supporting a very worthwhile cause, attendees will be surrounded by their magnificent 200+ car and truck collection, and there will be a fashion show (with perhaps a few well-known “models”) as well. What better way to spend a day? Visit http://www.shadesofpinkfoundation.org for more information.
In addition, General Motors Global Headquarters in Detroit is bathed in a pink hue in honor of Breast Cancer Awareness Month as well. Check out this sweet shot captured by Scott English.
For the past two years, Chevrolet has been a huge supporter of the American Cancer Society’s Making Strides Against Breast Cancer program sponsoring activities throughout the month, which mobilize employees, dealers and customers nationwide to join in the fight.
Last year alone, with help from Chevrolet, the American Cancer Society raised $1,211,463 in donations through the Making Strides walks, which went to fund research, wellness, breast cancer awareness education, and support for patients and their families.
Tomorrow at 9 a.m. is the Detroit Making Strides Against Breast Cancer walk and Don Johnson, vice president of Chevrolet Sales and Service, will lead the brand’s involvement.
“I am proud to be part of a company that is committed to the American Cancer Society and its Making Strides events,” said Johnson. “The generosity of our employees and dealers continues to show me how everyday heroes can unite to make a difference in eradicating a disease which impacts millions of individuals every year.”
All around the country, Chevrolet supports Making Strides events including dealership-sponsored fundraising walks, customer promotions, and recognition at select NASCAR Sprint Cup and IZOD IndyCar series races throughout the month by donating $200 for every lap run under caution. A special pink Camaro SS pace car at the Auto Club Speedway IZOD IndyCar Series event is sure to turn heads. Chevrolet also hosted a silent auction benefit this week in Detroit.
Perhaps one of the coolest ways that Chevy fans can take part is to visit a local dealership and test drive a new Chevrolet. A $10 donation will be made (up to $130,000) for each eligible test drive by an adult 21 and over with a valid driver’s license. A Chevrolet Certified Service matching rebate promotion will also be offered on select services from now through the end of November. Basically, a customer contributes their service rebate to the American Cancer Society, and Chevy will match it (up to $60,000).