One look at Chevrolet’s line-up will tell you that there’s a Chevy vehicle for just about every segment of the market. But Mark Reuss, GM’s president of North America, is eyeing yet another niche. He believes there’s room in the Chevy stable for a sporty, modestly priced, rear-wheel-drive car aimed at young drivers.
"A really nice, light, rear-drive car that's inexpensive -- we know that rings a bell," Reuss told Automotive News last week. "That'd be a huge win for us if we had that."
Though Reuss has said that there are no plans in the works yet, it’s been obvious since the 2012 Detroit auto show when GM unveiled its Code 130R concept coupe (pictured above) that the automaker is seriously thinking about building the kind of car Reuss is envisioning.
The Code 130R was very well received by young people according to Reuss, which reinforced his desire to create something to fit their needs and budgets. The car would need to fall into the low- to mid-$20,000 range in order to take on the likes of the Scion FR-S and its Subaru BRZ sibling – fun-to-drive, rear-drive cars it would compete against.
While Chevy has been bringing out the big guns lately with its 2014 Corvette Stingray, SS sedan, and Camaro Z/28, those cars are out of reach of the under-30 set.
If General Motors decides to go forward with the idea, Reuss hinted that its design would differ from the Code 130R, which he described as “dated.” He also added that it probably wouldn't be built on the Alpha rear-wheel drive platform that underpins the new Cadillac ATS. Instead, he believes it would be have to be based on a unique platform that is "really scalable and efficient," which is likely the biggest hurdle to getting a car like Reuss wants off the ground.
In any event, we’re behind Reuss all the way. What enthusiast wouldn’t want to see GM build a car like that?